New York, NY
Timeless design, quality materials, and fair prices on home essentials—it’s how direct-to-consumer darling Brooklinen went from zero to $100 million brand in less than a decade. But after consistent growth, product diversification, and a few lucrative private equity deals, Brooklinen was ready for a new frontier: The world of physical retail.
After a 2018 pop-up and a 2020 permanent store in their home borough, Brooklinen set its sights on a new location—West Village, Manhattan. Working with designers at Office of Tangible Space, Philip Turley at Newish Retail and custom manufacturer Morgan Li, Brooklinen opened its newest retail space in October 2021.