GAP

New York, NY

Retail

In the old Toys R Us building, Morgan Li partnered with GAPs design team to concept, produce and deliver a flagship store in the iconic space.

The store at 1514 Broadway was divided up to accommodate flagship locations for both the GAP and Old Navy brands, with each location featuring 31,000 square feet of shopping space for guests. Though the Toys ‘R’ Us Ferris Wheel didn’t remain at the space, this high-profile location received some of Morgan Li’s best work. From point of purchase to the perimeter, floor displays to fixtures, Morgan Li scaled up operations to handle this significant project.

GAP and Morgan Li have worked together on a variety of projects across the nation, and we continue to transform their spaces.

Apparel Rack and graphics at GAP Times Square by Morgan Li Central floor display at GAP Times Square by custom manufacturer Morgan Li High top custom table and chairs by retail manufacturer Morgan Li Retail display racks and perimeter jeans display by Morgan Li Retail display at GAP Times Square built by Morgan Li Retail floor display and racks by custom manufacturer Morgan Li Cashwrap and POP by custom retail manufacturer Morgan Li Table display and perimeter system at GAP Times Square by Morgan Li Circular display tables and fixtures at GAP Times Square by Morgan Li Retail display and custom fixtures at GAP Times Square by Morgan Li Fitting Rooms GAP Times Square built by Morgan Li GAP Times Square Flagship with displays and fixtures by Morgan Li
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