New York, NY
In the old Toys R Us building, Morgan Li partnered with GAPs design team to concept, produce and deliver a flagship store in the iconic space.
The store at 1514 Broadway was divided up to accommodate flagship locations for both the GAP and Old Navy brands, with each location featuring 31,000 square feet of shopping space for guests. Though the Toys ‘R’ Us Ferris Wheel didn’t remain at the space, this high-profile location received some of Morgan Li’s best work. From point of purchase to the perimeter, floor displays to fixtures, Morgan Li scaled up operations to handle this significant project.
GAP and Morgan Li have worked together on a variety of projects across the nation, and we continue to transform their spaces.