From Kickstarter darling to internationally-loved carry solutions, Peak Design has come far. But when they wanted to open their newest retail location in Manhattan, they needed a partner to deliver custom fixtures and more. That’s when they found Morgan Li.
About the Client
It started with a four-month trip around the world. Today, it’s one of the most loved brands among creatives. But throughout the decade or so between then and now, Peak Design has made a name for itself as a brand that solves problems, delights customers, and looks good.
Like many of today’s product-focused companies, Peak Design was built on solving a relatable challenge. For company founder Peter Dering, the challenge was something photographers face—”carrying a nice big camera around is actually a real pain in the ass.”
About the Project
Project Location: 241 Lafayette St, New York, NY 10012
After great success in camera shops around the world, a thriving ecommerce operation, and two thriving flagships in San Francisco and Tokyo, Peak Design was ready to take on the Big Apple.
Morgan Li: Taking Direct-to-Consumer Brands In Store
Direct-to-consumer brands like Peak Design, Brooklinen, and more have transformed the world of ecommerce. We’re here to transform spaces as they move into the bricks-and-mortar world. With nearly eight decades of experience in the retail world, we’ve turned our clients’ wildest designs and boldest plans into reality.
From concept to production—and from production to rollout, our team combines craftsmanship and scale to provide your customers with an unforgettable in-store experience. Wood, metal, print, and more, our clients trust us to get the job done no matter what.