From Kickstarter darling to internationally-loved carry solutions, Peak Design has come far. But when they wanted to open their newest retail location in Manhattan, they needed a partner to deliver custom fixtures and more. That’s when they found Morgan Li.
It started with a four-month trip around the world. Today, it’s one of the most loved brands among creatives. But throughout the decade or so between then and now, Peak Design has made a name for itself as a brand that solves problems, delights customers, and looks good.
Like many of today’s product-focused companies, Peak Design was built on solving a relatable challenge. For company founder Peter Dering, the challenge was something photographers face—”carrying a nice big camera around is actually a real pain in the ass.”
After great success in camera shops around the world, a thriving ecommerce operation, and two thriving flagships in San Francisco and Tokyo, Peak Design was ready to take on the Big Apple.
- Opening: January 2023
- Client: Peak Design
- Location: 241 Lafayette St, New York, NY 10012
- Fixtures: Morgan Li
Bring Your Vision to Life with Morgan Li
At Morgan Li, we transform spaces. From game-changing direct-to-consumer companies to well-known national brands, we bring decades of experience in custom fixture manufacturing to bring your vision to life.
From concept to production—and from production to rollout, our team combines craftsmanship and scale to provide your customers with an unforgettable in-store experience. Wood, metal, print, and more, our clients trust us to get the job done no matter what.