History

We’ve survived world wars, acquisitions, and recessions. We’ve transformed the way we do business—and helped transform a whole lot of spaces along the way.

So how did we get where we are today? What kept us moving forward? What’s next? We’re glad you asked.

3 generations of experience. It’s in our DNA.

We’ve been working under the name Morgan Li since 2009, but our commitment to service and quality spans over 80 years. Starting out in 1943, entrepreneur Maurice Rosenband founded a Chicago-area radiator manufacturing company called Par Steel that served clients throughout the Midwest. They pivoted to manufacturing larger shelving and backroom inventory just in time for the retail boom.

Phil, Maurice’s son, took this a step further once he took over the company and renamed it Morgan Marshall in 1987. As a salesman, he focused on improving the shoppers’ experience to drive foot traffic to stores. He worked with our growing partners to bring their backroom shelving to the front of stores, allowing them to display more products and give customers more options. Phil’s revolutionary idea changed the game, and by the mid-1990s Morgan Marshall had established itself as a juggernaut in retail manufacturing. Phil Rosenband remains active at Morgan Li today*.

When retailers began to revitalize following the economic downturn of 2008, the newly created company was ready to assist with its unique, untraditional (for a manufacturer) ability to partner with its customers in a role that extends beyond basic order-fulfilling. Our design focus, faster turn-around and ability to create custom products from metal, wood, acrylic and other materials set us apart. Since our 2009 relaunch, we’ve invested in partnerships, equipment and people both in the US and overseas to make our services faster, nimbler, and more affordable than competing manufacturers.

Today, Morgan Li is run by Andy and Jonathan Rosenband — Phil Rosenband’s sons and the CEO and President of the company, respectively. We’ve expanded our original 16th Street location in Chicago Heights to be a 500,000-square-foot factory and warehouse, as well as owning[/working with?] facilities in Taiwan, Vietnam and China (the “Li” in Morgan Li comes from the company’s factory partner in China.) That means globally, we have 3.5 million square feet of factory space enabling us to do our award winning work — everything from scratch concept work to global scale fulfillment, and everything in between.

 

Timeline Graphic Overview of Morgan Li

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Cash wrap and perimeter displays at Brooklinen flagship in New York City. Custom retail fixtures by Morgan Li