As retail shopping evolves, consumers expect more from the in-store experience than ever. Especially in a landscape where e-commerce has become the go-to way for people to shop, retailers need to make lasting impressions at all touchpoints. From the entrance to the back wall, it pays to make every square foot of your space count.

At Morgan Li, we’ve evolved with our clients’ need to provide unforgettable experiences. Custom spaces, modular builds, and integrated concepts—we’ve seen, built, and installed them all.

Ready to learn more? Read on or reach out here!

What We Do: Custom Fixtures & Retail Displays

At Morgan Li, we’re ready to transform your boldest plans into reality. Whether you’re looking for a simple project at scale or an extremely intricate piece, we have the capabilities and craftsmanship to get you what you need.

That’s why today’s designers, agencies, brands, architects, programmers, planners, and the like trust us: Because they know that Morgan Li has the skill and scale to get the job done—on time and on budget. Wood, metal, print, and more, we’re here to build it, ship it, and get it to you.

With millions of square feet at our disposal and the best employees in the business using modern equipment, custom manufacturer Morgan Li is ready to get to work.

Here are just some of the things we can make for you.

shoe store display gap store interior Floor display and furniture by Morgan Li at Brooklinen

Perimeter Systems

Today, tomorrow, or five years from now, perimeter systems and retail hardware make sure that every part of your store is making sales.

Floor Fixtures

Nesting tables, T-stands, and yes even rounders—just think of us as your workhorse and your foremost expert on front features.

Custom Millwork

Embrace the elegance and beauty of wood. Custom millwork transforms vision into reality—from feature tables to built-ins and so much more.

New retail cashwrap at Vitamin Shoppe in New Jersey built by Morgan Li Integrated Display Table Vitamin Shoppe Fitting Rooms GAP Times Square built by Morgan Li

Cash Wraps

Facilitate the checkout experience, encourage impulse buys, and leave a lasting impression with mobile and stationary cash wraps built for your space.

Integrated Displays

One piece, so many functions. Integrated displays connect lighting, graphics, and more—while driving meaningful connections with guests.

Fitting Rooms

The hub of activity, the point of decision, and the heart of the store. Fitting rooms are the place where you can earn their trust—and sale. Make them count.

How We Do It

At Morgan Li, we live by the promise—Inspired experiences no matter what. When you turn to us, you’re getting to work with a team who has taken on the biggest rollouts, craziest designs, and boldest plans. So how do we do it? Simple. Hire the best people and give them the best tools for the job.

From initial consultation to launch, you’re getting a close-knit team of project managers, engineers, and production staff experienced in the fixture business.

Before we even get to work, we look at every element from supply lines to machine scheduling to ensure that we’re going to keep our promises. Our customers know that an estimate from Morgan Li is as good as gold.

Whether you need it made in the USA, internationally, or through our uniquely blended approach, you can rest assured the job is getting done, on time, looking just like the rendering.

Rendering to reality design and engineering by Morgan Li

Who We’ve Helped

If you’re ready to design it, we’re ready to fabricate, assemble, and install it. From one-off projects to years-long partnerships, we treat our clients like they’re our most important one.

This dedication and commitment to excellence is what has made us one of the fastest-growing and most trusted names in the space.

Here are just some of the companies we work with and spaces we’ve transformed:

Retail display at GAP Times Square built by Morgan Li Brooklinen cashwrap by custom manufacturer Morgan Li Apparel and accessory retail display installed for cannabis dispensary


In the old Toys R Us building, Morgan Li partnered with GAPs design team to concept, produce and deliver a flagship store in the iconic space.

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Timeless design, quality materials, and fair prices on home essentials. We worked with this up-and-comer to launch their Manhattan flagship.

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Essence South Durango is a recreational cannabis dispensary that offers a wide range of products in a welcoming environment.

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Retail shelving for wine made by Morgan Li Display and wall graphics Away Dallas Custom display built for Adidas in Shoe Gallery by Morgan Li


Located in Chicago’s Bucktown , Foxtrot’s location at Milwaukee and Damen aims to go beyond the convenience you’d expect from your average corner store.

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Leveraging our expertise in metal, wood, and graphics, Away received the floor displays, fixtures, and more needed to establish and reinforce their brand.

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Adidas Shoe Gallery

Long-time partner Adidas turned to us to build their space at the Shoe Factory in Miami. We provided them with a custom shoe wall perimeter and more to show off their goods.

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See more projects including The Sill, Old Navy, Stadium Goods, The Citizenry, and more here.

FAQs: Custom Furniture Manufacturing by Morgan Li

  • Do you have minimum order requirements? No minimums
  • Does your price include shipping from the factory? Yes, our standard pricing is FOB Chicago
  • Can you ship directly to the jobsite? Yes
  • What is your production lead-time? Domestic production averages 8-10 weeks; Import production averages 12-16 weeks

Morgan Li | More Than Made

With millions upon millions of square footage both onshore and off, we’re ready to make your boldest plans come to life. For over 75 years, the Morgan Li team has specialized in taking our retail and hospitality clients’ plans from concept to rollout, matching specifications and smashing expectations.

Whether you need wood, metal, or print, we’re here to engineer and deliver the furniture, fixtures, and graphics needed to deliver an unforgettable experience. Get to know more about who we are, how we work, and who we’ve helped—and contact us to request a quote.