Custom furniture and displays by Morgan Li at Brooklinen flagship
Displays installed at the Citizenry NYC Boutique


As the buying process evolves, your customers expect more from retail spaces than ever. Especially in a landscape where ecommerce has become the go-to way for customers to shop, retailers need to make lasting impressions at all touchpoints. From the entrance to the perimeter, every aspect of your space offers an opportunity to provide memorable experiences for an increasingly selective audience.

At Morgan Li, we’ve worked to evolve with the fixture space. Once a mass production fabrication space focused on simple fixtures, we’ve changed the way we work to build memorable and durable fixtures that can transform spaces.

What We Do: Custom Fixtures

At Morgan Li, we’re ready to transform your boldest plans into reality. Whether you’re looking for a simple project at scale or an extremely intricate piece, we have the capabilities and craftsmanship to get you what you need. Here are just some of the things we can make for you.

Adidas shop in shop at Macy's Herald Square by Morgan Li
Floor Fixtures

Highlight your latest goods with custom floor fixtures from Morgan Li. From simple to bespoke, we’ve done it all.

Point of Purchase display and cashwrap atBrooklinen Williamsburg by Morgan Li

Whether at the checkout or check-in desk, we’re ready to build a memorable space for guests to queue and purchase.

fitting room by Morgan Li at old navy
Fitting Rooms

Give your guests a safe place to try on their new favorite product with fitting rooms custom built by Morgan Li.

Retail display table with tablet and graphics at Vitamin Shoppe
Integrated Displays

Combine elements including wood, metal, acrylic, graphics, technology, and more. Morgan Li can take on your wildest plan.

Suitcases and luggage on custom retail display by Morgan Li
Perimeter Systems

Make the most of your space. Perimeter systems custom built by Morgan Li help you get more from your walls.

T-shirt and hanger on custom wood slat perimeter display by Morgan Li
Retail Hardware

Get the durability you need with retail hardware from Morgan Li. We have the skills to match your exact specifications.

How We Do It

At Morgan Li, we live by the promise – inspired experiences no matter what. When you turn to us, you’re getting to work with a team who has taken on the biggest rollouts, craziest designs, and boldest plans. So how do we do it? Simple. Hire the best people and give them the best tools for the job.

From initial consultation to launch, you’re getting a close-knit team of project managers, engineers, and production staff ready to work tirelessly to ensure everything comes out just as you’d expect. Everything is taken into consideration, allowing us to ensure that fixtures are in your possession when we say they’ll be there.

Whether it’s built domestically, internationally, or through a combination of our facilities, you can rest assured the job is getting done, coming out just like the rendering.

Just Like The Rendering


Who We’ve Helped

If you can design it, we’ll be there to print, cut, fabricate, and install it. From local brands to national and international players, you’ll find our work in spaces around the globe. Clients love us—not just for our ability to scale up, but because of our flexibility, passion, and commitment to partnership.

More often than not, one-off jobs turn into years-long projects once customers learn the value of partnering with us.

athleta logo
claire's logo
gap logo
google logo
new balance logo
old navy logo

Recent Projects

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Cashwrap and point of sale counter Stadium Goods Chicago by Morgan Li
Stadium Goods | Chicago

A History of Culture & Community

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Counter display and cashwrap built by Morgan Li
Foxtrot | Chicago

A Better Kind of Convenience

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Display and wall graphics Away Dallas
Away | Dallas

Thoughtful Standards for Modern Travel

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Brooklinen flagship with custom retail displays and millwork by Morgan Li
Brooklinen | Brooklyn

Simple, beautiful, high-quality home essentials at a fair price.

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FAQs: Custom Fixtures

Do you have minimum order requirements? No minimums.

Does your price include shipping from the factory? Yes, our standard pricing is FOB Chicago.

Can you ship directly to the jobsite? Yes.

Do you have fixture installers : Yes , we have a team of installers.

What is your production lead-time? Domestic production averages 8-12 weeks; Import production averages 18-20 weeks.


Morgan Li: More Than Made

With millions upon millions of square footage both onshore and off, the Morgan Li team has specialized in taking our retail and hospitality clients’ plans from concept to rollout, matching specifications and smashing expectations.

Whether you need wood, metal, or print, we’re here to engineer and deliver the furniture, fixtures, and graphics needed to deliver an unforgettable experience. Get to know more about who we are, how we work, and who we’ve helped—and contact us to request a quote.

Custom Fixtures by Morgan Li

Looking to learn more about our capabilities? Give us a shout!