The Team

Andy Rosenband started Morgan Li with a simple idea: do great work, stay close to the client, and always find a way to get it done.

Before that, he was a professional soccer player in Major League Soccer, playing for the Dallas Burn and Chicago Fire—an experience that still shapes how he leads today: competitive, resilient, and all about the team.

Andy sets the pace for the company. He’s focused on where Morgan Li is going, how it grows, and how it continues to stand out. He pushes for bold thinking, backs people to take ownership, and expects the team to deliver—especially when things get tough.

He’s built the business on trust, transparency, and long-term relationships, and has led the company’s push into more sustainable, responsible practices along the way.

Andy brings energy and intensity to everything he does—and sets the tone for a culture that cares, hustles, and follows through.

You can read more about Andy in Crain’s Chicago 40 Under 40.

Jonathan makes the vision real.

As President, he leads how ideas turn into actual products—guiding innovation, refining details, and making sure what gets built works in the real world.

With more than 20 years of experience, Jonathan has been instrumental in growing and managing key partnerships, including GAP and Old Navy. He understands what major brands need and how to deliver it at scale—without losing quality or intent.

He’s deeply hands-on, working across teams to solve problems, streamline execution, and keep projects moving. Where others see complexity, Jonathan finds a path forward—grounded in experience, practicality, and a sharp eye for what works.

Jonathan brings a steady, solutions-first approach that balances Andy’s drive—ensuring the company not only moves fast, but builds things the right way.

Tery brings the brand to life.

As Chief Creative Officer, Tery leads the creative vision at Morgan Li—shaping how ideas translate into environments that people actually feel, remember, and respond to. He works across brand identity, design development, and physical space to make sure every project connects emotionally and performs in the real world.

With over two decades of experience across retail and hospitality, Tery has led large-scale transformations for brands like GAP, Levi’s, The North Face, and Starwood Hotels. That cross-sector background gives him a sharp understanding of how to build experiences that not only look good, but work—driving engagement, strengthening brand equity, and delivering results.

Tery is known for blending storytelling with precision. He pushes teams to think bigger creatively, while staying grounded in what’s buildable, scalable, and impactful. From early concept through execution, he ensures the original vision holds up—and gets better—along the way.

He’s passionate about creating work that resonates with people and lasts—bringing together design, strategy, and craftsmanship to build experiences that matter.

Debra builds relationships that turn into long-term partnerships.

As Director of New Business Development, Debra leads how Morgan Li connects with new clients and opportunities—bringing in brands, retailers, and partners who are looking for more than just a vendor. She’s focused on building trust early and setting the foundation for successful collaboration.

With over 25 years in the business—including more than a decade driving new business growth—Debra brings deep industry knowledge and a strong network across retail and hospitality. She works closely with designers, architects, procurement teams, and brands to understand their vision and help bring it to life in a way that’s both practical and impactful.

Debra is known for her relationship-first approach. She builds meaningful connections, develops strategic partnerships, and creates opportunities that expand what Morgan Li can offer. Her focus is always the same: deliver high-quality work, on time and on budget, while creating experiences clients are proud of.

Scott drives growth.

As Vice President of Sales, Scott leads how Morgan Li builds relationships, wins new business, and turns opportunity into long-term partnerships. He’s focused on where the market is going—and how the team shows up to meet it.

Scott is known for spotting opportunities early and building the strategy to go after them. He works across teams to align sales, operations, and leadership, making sure the company isn’t just chasing growth—but building it the right way.

He’s a hands-on leader who invests heavily in his team, pushing people to step up, think bigger, and perform at their best. His approach is grounded in transparency, accountability, and shared goals—creating a culture where people know what they’re working toward and how to get there.

Scott brings a practical, forward-looking mindset that helps Morgan Li stay competitive, adaptable, and always moving.

Phil helped build the foundation Morgan Li stands on today.

With more than 50 years in the industry, Phil is one of the most experienced and respected voices in retail manufacturing. He’s seen the business evolve—and has played a major role in shaping it.

Taking over the family business from his father, Phil transformed it into what became Morgan Marshall, helping pioneer a new way of thinking about retail environments. He recognized early that fixtures weren’t just functional—they could drive the customer experience. By bringing backroom systems onto the sales floor, he helped retailers sell more, show more, and think differently. That mindset still defines Morgan Li today.

Phil remains actively involved, continuing to bring ideas, perspective, and a relentless work ethic to the business. He’s known for cutting through complexity, focusing on what matters, and helping clients find smarter, more efficient ways to get results.

Morgan Li is now led by his sons, Andy and Jonathan, but the throughline is clear—three generations of experience, built on service, innovation, and doing the work the right way. For Phil, it’s never just been about building products—it’s about building relationships that last.

Jeanna leads one of Morgan Li’s most important client relationships.

Based in Bentonville, Arkansas, Jeanna works closely with Phil to support and grow one of the company’s largest accounts. She brings a deep understanding of what major retailers need—and how to deliver at scale without losing focus on quality or execution.

With over 20 years in the store fixture industry, Jeanna has been responsible for major metal, wire, and refurbishment programs for Walmart U.S., along with international markets including China, India, and South Africa. She understands the complexity of global programs and knows how to navigate them effectively.

Jeanna is known for her consistency, responsiveness, and ability to manage large, ongoing programs with precision. In addition to her work with Walmart, she’s helped develop new business with brands like JCPenney, Sephora, and VF Corporation.

She brings a steady, experienced approach that clients trust—ensuring programs run smoothly and relationships continue to grow.

Rod connects people, ideas, and execution.

Rod brings a unique mix of engineering, management, marketing, and design experience—giving him a wide lens on how projects come together and what it takes to make them successful. He’s known for building strong relationships across teams and with clients, creating alignment and momentum from day one.

He thrives in collaborative environments, where creativity and problem-solving go hand in hand. Rod has a knack for bringing the right people together, asking the right questions, and turning complex challenges into clear paths forward.

More than anything, Rod is focused on unlocking potential—within teams, within partnerships, and within the work itself. He doesn’t just connect dots; he helps turn ideas into something real.

Oana brings structure and clarity to complex, fast-moving projects.

As an Account Director, Oana works closely with clients and internal teams to keep programs aligned, on track, and moving forward. She’s focused on making sure every detail—from budgets to timelines to execution—is managed with precision.

With a strong background in program and project management across marketing and advertising, Oana has experience leading international projects and navigating the complexities that come with them. She brings a disciplined, organized approach that helps teams stay focused and clients stay confident.

Oana is known for her reliability and attention to detail. She builds strong relationships, communicates clearly, and ensures that nothing slips through the cracks—delivering work that meets expectations across quality, timing, and budget.

Ben Del Toro – Account Director

Ben Del Toro keeps projects moving and clients aligned.

As an Account Director, Ben sits at the center of the work—connecting clients, teams, and execution to make sure everything runs smoothly from start to finish. He’s focused on clarity, coordination, and delivering on what was promised.

With a strong background in project and program management across marketing and retail, Ben knows how to manage complexity without losing momentum. He brings structure to fast-moving projects, keeps communication tight, and makes sure details don’t fall through the cracks.

Ben is known for being steady and reliable—someone clients trust and teams depend on. He approaches every project with a practical mindset, solving problems as they come up and keeping everyone focused on the end goal.

Yazmin “Yaz” has grown with the business—and it shows in how she leads.

Starting in customer service and developing her skills across the organization, Yaz built a strong foundation in how Morgan Li supports clients and delivers work. After training under Oana, she stepped into the Account Director role, where she now manages her own clients while continuing to support broader team efforts.

Yaz brings a thoughtful, hands-on approach to every project. She understands the details, stays close to the work, and makes sure clients feel supported from start to finish. Her background gives her a unique perspective—she knows what it takes behind the scenes and uses that insight to keep projects running smoothly.

She’s known for being dependable, collaborative, and always willing to step in where needed. As she continues to grow, Yaz is building strong client relationships of her own while contributing to the team’s overall success.

Shanna is the connective tissue of Morgan Li.

Working closely with Andy and Jonathan, Shanna plays a critical role in supporting leadership and keeping their projects moving from start to finish. She’s involved early—often from the first client conversation—and stays engaged all the way through production and installation.

More than a project manager, Shanna is a true relationship builder. She’s deeply connected across the organization and with clients, and she knows how to bring the right people together to get things done. When something needs to move, Shanna is usually the one making it happen.

Her roots in customer service show in everything she does. She’s responsive, thoughtful, and genuinely invested in the success of both the team and the client. People trust her, rely on her, and enjoy working with her—which makes a real difference in how projects come together.

Brandon turns ideas into buildable reality.

As Engineering Supervisor and CAD Manager, Brandon leads the technical side of design—making sure concepts are translated into accurate, functional, and production-ready solutions. He works closely with teams across the organization to ensure what gets designed can actually be built, efficiently and at scale.

Brandon brings deep expertise in CAD systems and is the go-to resource for solving complex design challenges, especially when it comes to SolidWorks. He has a sharp eye for detail and a strong understanding of the full design process, from early prototyping through final documentation.

He’s known for his problem-solving mindset and ability to stay focused in fast-paced environments. Whether troubleshooting an issue or refining a design, Brandon brings clarity and precision to the work—helping teams move forward with confidence.

Always staying current with new tools and technologies, Brandon is constantly looking for ways to improve how things are designed and delivered.

Larry keeps things simple—and gets them right.

As a Senior Design Engineer, Larry is the go-to when it comes to wood construction and practical design solutions. He brings deep experience and a clear understanding of how things actually get built, helping teams move from concept to reality without overcomplicating the process.

Larry is known for being direct, efficient, and highly reliable. He cuts through the noise, focuses on what matters, and delivers solutions that work. When a project needs clarity or a fast answer, Larry is the one people turn to.

He takes pride in doing things the right way—bringing a hands-on mindset and a strong sense of ownership to every project.

Outside of work, Larry’s a dedicated Harley enthusiast, which says a lot about his appreciation for craftsmanship, performance, and things built to last.

Joe is a steady hand with a sharp sense of humor.

A long-time staple at Morgan Li, Joe brings years of experience and a deep understanding of how to turn ideas into practical, buildable solutions. He’s someone the team relies on—not just for solid engineering, but for keeping things grounded and moving forward.

Joe is known for his problem-solving approach and his ability to keep things in perspective. He tackles challenges head-on, delivers what’s needed, and brings a bit of humor along the way—something that goes a long way on complex projects.

He’s consistent, dependable, and always focused on getting the job done right.

Outside of work, Joe performs with A.M. Drinkers, bringing the same energy and passion to music that he does to his work.

Kyle keeps Morgan Li running behind the scenes.

As Senior IT Manager, Kyle leads the systems, infrastructure, and support that keep teams connected, secure, and moving without interruption. He’s focused on making sure the technology works the way it should—reliably, efficiently, and without getting in the way.

With a background in computer science from Purdue Northwest, Kyle brings a strong technical foundation along with a methodical, problem-solving mindset. He’s known for digging into complex issues, finding practical solutions, and making sure they stick.

Kyle works closely with teams across the organization, translating technical challenges into clear, workable outcomes. Whether it’s improving systems, troubleshooting issues, or supporting day-to-day operations, he brings a steady, detail-oriented approach that people can depend on.

He’s equally comfortable collaborating with a team or taking ownership independently—always focused on delivering high-quality results and keeping things running smoothly.