Chicago, IL

Retail

Located at 60 E. Walton St. Chicago, IL. Opened in October 2020, Stadium Goods Chicago in the Magnificent Mile of the Gold Coast luxury shopping district features 6,000 square feet of both everyday classic sneakers and rare gems. As the world’s premier sneaker and streetwear marketplace, designers needed a space built to highlight the product. For that, they turned to Morgan Li.

Morgan Li worked with the Stadium Goods team to transform this space and provide a bright environment built to show off the shoes. The first floor features a perimeter system sneaker wall with over 800 shoes on display. Added to this, guests can view the most coveted releases behind glass display cases. The second floor features a wide array of displays and installations around exclusive product offerings.

“Chicago has an incredible sneaker culture in its own right, beginning with the ‘Chicago’ Jordan 1, to being the hometown of contemporary sneaker design leaders like Kanye West and Virgil Abloh,” says John McPheters, Stadium Goods’ co-founder and co-CEO. “Stadium Goods is built on a foundation of culture and community, and being a part of the Chicago community was a huge draw.”