The Great

Industry favorite womenswear line THE GREAT. is celebrated for its soulful approach to softness and comfort with a tightly edited take on classic Americana. Sold at over 250 of the world’s best stores and online destinations, the multi-category womenswear clothing brand also includes a men’s and children’s offering, a robust knits range, sleepwear, swimwear, and beyond. Champions of supportive female friendships and the spirit of creative fearlessness, co-founders Emily Current and Meritt Elliott are known for their authentic, kind and optimistic approach to both friendship and life.