For Brooklinen, being a digital native never meant being digitally exclusive. Long before the global pandemic, the company found it could lower acquisition cost with subway ads. And following a significant funding round, Brooklinen was ready to take on the world of physical retail. Profitable, well-funded, and looking to stand out in the world of direct-to-consumer home essentials, Brooklinen is planning to open up to 40 stores by the end of 2024.
But to match these expansion plans, they needed a partner who could create an unforgettable, brand consistent physical retail experience. That’s when they turned to Morgan Li.
Showing off our expertise in custom millwork, fixtures, and furniture, this wood-heavy space shows off the luxury, warmth, and comfort that is Brooklinen and creates a welcoming place for consumers new and old. Like promised, Morgan Li was able to complete the project on time, on budget, and as always—just like the rendering.
- Opening: January 2020
- Client: Brooklinen
- Location: 127 Kent Ave, Brooklyn, NY 11249
- Design: Newish Retail, Office of Tangible Space
- Fixtures: Morgan Li
Morgan Li: Taking Direct-to-Consumer Brands In Store
Direct-to-consumer brands like Brooklinen have transformed the world of ecommerce. We’re here to transform spaces as they move into the bricks-and-mortar world. With nearly eight decades of experience in the retail world, we’ve turned our clients’ wildest designs and boldest plans into reality.
From concept to production—and from production to rollout, our team combines craftsmanship and scale to provide your customers with an unforgettable in-store experience. Wood, metal, print, and more, our clients trust us to get the job done no matter what.