Mannequins, Graphics, and displays at Adidas Shop in Shop
Mannequin and apparel floor display for Adidas shop in shop by Morgan Li
Apparel floor displays at Macys Adidas Shop-in-shop by Morgan Li
Shop in Shop mannequin and floor display at Macy's Adidas Shop in Shop
Floor displays and fixtures at shop in shop built for Adidas
Adidas shop in shop at Macy's Herald Square by Morgan Li
Adidas Signage in floor fixture at shop-in-shop in Macys Herald Square
Mannequin and apparel floor display for Adidas shop in shop by Morgan Li
Adidas fluorescent display at Macy's Herald Square


Built for Adidas, this brand designed shop-in-shop within the iconic Macy’s Herald Square features simple, clean, and product-first design. Built to turn heads, draw foot traffic, and facilitate shopping, this space showed off new products from Adidas.

To deliver this experience for guests, Adidas turned to Morgan Li. Experts in building custom fixtures, Morgan Li has supported retailers looking to create unforgettable experiences for 80 years. This shop-in-shop was no different, combining our ability to engineer with our production expertise to create a space worth exploring. Combining wood and metal, we supplied this New York City space with floor fixtures, cases, and more needed to drive sales.

With experience throughout Manhattan including GAP and Old Navy flagships, Morgan Li created this space with metal and wood fixtures to adorn this shop-in-shop.