Built for Adidas, this brand designed shop-in-shop within the iconic Macy’s Herald Square features simple, clean, and product-first design. Built to turn heads, draw foot traffic, and facilitate shopping, this space showed off new products from Adidas.
To deliver this experience for guests, Adidas turned to Morgan Li. Experts in building custom fixtures, Morgan Li has supported retailers looking to create unforgettable experiences for 80 years. This shop-in-shop was no different, combining our ability to engineer with our production expertise to create a space worth exploring. Combining wood and metal, we supplied this New York City space with floor fixtures, cases, and more needed to drive sales.