The Internet’s Favorite Sheets continues to storm into the world of physical retail. Now up to seven of forty stores planned by the end of 2024, Brooklinen’s quest to provide customers with affordable and approachable luxury has brought the brand fame, funding, and profitability.
Part of the company’s West Coast expansion including new stores in Portland and San Francisco, designers and brand leaders needed to create a space that was both unique to the location and consistent with the brand’s other spaces. Luckily, they had a partner they could trust: Morgan Li.
Following successful fixture programs for Brooklinen’s early flagship stores, Morgan Li has continued to provide support for the company’s clicks-to-bricks journey. As with other Brooklinen projects, custom millwork features heavily in the space, as well as a subway tile cashwrap that pays homage to the company’s subway takeover advertising campaigns. And as always, Morgan Li was able to complete the project on time, on budget, and as always—just like the rendering.
- Opening: May 2022
- Client: Brooklinen
- Location: 800 14th St., Santa Monica, CA 90403
- Fixtures: Morgan Li
Morgan Li: Taking Direct-to-Consumer Brands In Store
Direct-to-consumer brands like Brooklinen have transformed the world of ecommerce. We’re here to transform spaces as they move into the bricks-and-mortar world. With nearly eight decades of experience in the retail world, we’ve turned our clients’ wildest designs and boldest plans into reality.
From concept to production—and from production to rollout, our team combines craftsmanship and scale to provide your customers with an unforgettable in-store experience. Wood, metal, print, and more, our clients trust us to get the job done no matter what.