At New Balance, fit is everything. With shoes tailored to suit every wearer from lawn mowing dad to marathon runner, this retailer has a passionate following and a passion for helping others thrive. So when the footwear and apparel retailer needed a partner with the same passion to update their Farmington Hills store, they found one in Morgan Li.
About the Client: New Balance
A company focused on elevating sport, championing those who are fearlessly driven by passion, and creating meaningful change, New Balance is there to support customers of all stripes. Independent since 1906, New Balance empowers people through sport and craftsmanship to create a positive change in communities around the world.
Whether they are helping a casual runner set a new personal best or finding themselves on the feet of a professional athlete the shoes—and the company—are built for it all. Blending form and function, performance and style, everyone from the maker to the retail associate care about bringing the best for their customers.
About the Project:
Project Location: 37606 W 12 Mile Rd Farmington Hills, MI 48331
From their 3D foot scanner built to connect shoppers with the perfect shoe to an expert staff trained to help, the right fit is part of the way these footwear experts work. But when they wanted to transform their retail space in Farmington Hills, Michigan, they needed a partner whose commitment to perfection matched their own.
That’s where Morgan Li came in.
The Challenge: Create a Space to Show Off the Perfect Fit
Since the beginning of the pandemic, New Balance has made significant strides to modernize operations, bridge the physical gap, and innovate both online and in-store operations. From the company’s first digital flagship opened in 2020 to an operations update a few months later, the company has worked hard to add value to transactions and better connect with customers.
But following this innovation in process, the company also wanted to start updating its 130 storefronts to match. Focused on enhancing the way people shop and buy, the Boston-based retailer wanted to create a retail experience able to help them forge ahead.
But to make this happen, they needed a manufacturer with the skills, domestic production capabilities, and expertise to build, deliver and install this experience.
The Answer: Morgan Li Builds Retail Space in New Balance’s Farmington Hills Location
In need of a retail space built to help shoppers ranging from online pickups to custom fittings, New Balance needed a simple space, built well. Enter Morgan Li. Long trusted for its expertise in metal fabrication and success with retailers, New Balance knew Morgan Li from work on a variety of projects.
Quotes finished, designs in hand—our team got to work. From perimeter systems to cash wraps, we set out to create a perfect fit, just as New Balance does for its customers. Like always, we worked with the New Balance planners and designers throughout the process to engineer, prototype, produce, and deliver—on time, on budget, and just like the rendering.
Set to open in June 2022, you can check out our handiwork at 37606 W 12 Mile Rd Farmington Hills, MI 48331.
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