Andy Rosenband interview Crain's 40 Under 40

Crain’s Chicago Business ’40 UNDER 40′

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As one of the fastest growing players in the manufacturing world and one of the fastest growing businesses in Chicago, Morgan Li’s founder and CEO was recently named to Crain’s Chicago Business 40 Under 40 for 2018.

Andy Rosenband expected professional soccer to be his life’s passion. Instead, it’s manufacturing. The Chicago Heights native spent seven years as a forward in Major League Soccer, including two years at the Chicago Fire. Then he rebuilt his family’s business: From two employees and $3 million in revenue in 2009, Rosenband has grown Morgan Li to 200 employees and $47.6 million in revenue.

Manufacturing had always been his father’s game. Phillip Rosenband ran metal fabricator Morgan Marshall Industries until 2003, when he sold the business to a company that shut down operations. But, crucially, the Rosenband family still owned the Chicago Heights factory. In 2008, they received a phone call from an old customer: Walmart. The company wanted to refurbish some in-store fixtures. Was it possible?

At 29, Andy Rosenband’s soccer career was winding down. He decided to tackle the new challenge. Though he had his family expertise and ties to old customers to tap, at the start, it was still just him and one other employee in the otherwise empty facility.

“I was fortunate enough to have the start, but I’ve put in countless hours of blood, sweat and tears to build this company into what it is now,” he says.

Since then, he’s moved beyond refurbishment and back into manufacturing in-store fixtures. Customers include Claire’s, Adidas, Old Navy and the Ritz Carlton. The company also is working with marijuana business Green Thumb Industries. Dispensaries are “an area that’s going to see huge growth, and we’re in at the ground level already.”

Yoder Custom Design in Valparaiso contracts to do work for the Chicago Heights company. Though Rosenband is diligent and direct, says owner Jon Yoder, that’s not what makes him impressive.

“I don’t know how he can be happy so many days in a row,” he says. “It’s delightful to deal with.”

—Claire Bushey
Photo by John Boehm


Get to Know Morgan Li

As a leading custom manufacturer of fixtures, furniture, and graphics, we’re growing fast, and we’re not going anywhere soon.

We’re Morgan Li, and we’ve been transforming spaces for eight decades. With clients ranging from local businesses to national players, we’re ready to match your specifications and smash expectations on time and on budget. Get to know more about who we are and how we work.

And if you’re ready to learn more, drop us a line for a free consultation.


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Cash wrap and perimeter displays at Brooklinen flagship in New York City. Custom retail fixtures by Morgan Li