For retailers around the world – summer is a busy time. Back to school in action, Halloween in the pipeline, and the biggest season of all right around the corner. Even if we’re experiencing 90 degree temps and 90% humidity – we need to be THINKING like its 10 degrees and snowing! That’s because we need to think like it’s CHRISTMAS… in JULY!
Planning around the Mindset of the Holiday Shopper
So planners, crank up the AC, don your finest pom pom hat (or touque, eh?), and try to get in the mindset of the last minute holiday shopper. What are they thinking in December that we need to tap into? They say to themselves.
According to Pamela N. Danziger, contributor over at Forbes, customers are “driven today not by a passion to acquire more things, but by a deep desire for more experiences. Retailers will work to give them those experiences.”
More Than a Look: How Do You Create the Feel of the Holidays?
To meet the demand for experiences, retailers need to make it not only look like Christmas but also FEEL like Christmas. Everywhere. In every place the consumer looks, every action they take, and every way that they experience the brand.
Static Displays are Out: Embrace and Entertain the Senses.
From Restoration Hardware’s wine bars and House of Vans installing skate parks, both offering unique in store shopping experiences, the days of set it and forget it static displays are over.
As they plan the holiday displays retailers, need to see them a part of the whole – look for way to provide that unique experience by using all of the many tools at their disposal – including the holiday displays.
Retailers need to tap into as many senses as possible in a well-planned delivery of the user experience.
Trash the Old Tree: Stop with the Status Quo
So many retailers pull out the tired tree and garland and try to get away (for just one more year) with doing what they did for the last 10 years. Retailers need to step it up. From the window display to the sale bins – it doesn’t just have to look festive – it needs to BE FESTIVE.
Bold Designs at Scale: Morgan Li Makes It Happen
As you plan your displays née, “user experiences”, NOW is the perfect time to contact Morgan Li. For over 75 years, we’ve transformed spaces and turned heads. From national rollouts spanning thousands of stores to boutique spaces, we’ve connected our clients with the space they envision both on time and on budget.